Description: Feature article discussing selling life insurance to millionaires, penta millionaires, etc.

Description: This article focuses on how to create a better relationship between marketing and legal departments using a four step strategy.

Description: This article presents information about the various cohorts within society today, e.g. Baby Boomers or Gen-X, and how these groups can affect a marketing program.

Description: Imagine that the insurance purchase process is a bridge. The customer is coming from one direction and crossing the bridge and the insurer is coming from the other side. The point at which they meet is the transaction point. At one time, customers were willing to completely cross the bridge to get to the insurer. They knew that they needed insurance, and like any retail purchase, they would “travel” to make it happen. Today, the insurers are normally the ones “journeying” across the bridge. This is the future of insurance — useful, convenient, intelligent protection that does its best analytic and protective work on the client-side of the bridge.

Description: Nonprofit ideas shares lessons from the field about how a better understanding of underserved consumers can lead to better product design.

Description: This article provides a contemporary perspective of direct-to-consumer, defines what it is, and offers several considerations for D2C strategies.

Description: This article is about how to get the attention of consumers when they are inundated with material throught the various media.

Description: An overview of microinsurance; what it is, what works well, along with what products sell well in different regions of the world.

Description: Tips for startup insurance companies.